If you’ve been around long, you’ve heard the biblically inspired mandate not to ‘hide your candle under a bushel/basket’, but to put it on a stand. In today’s media-saturated marketplace, it would be fair to say, don’t hide your org under a deluge of ‘me-too’ branding efforts. Set your message and image on a stage and hit that spotlight. And that spotlight can only do justice when it is focused.

A focused message and identity is vital to a strong recognition and response. Blending into the crowd, following trends or finding "cool" copycat image and messaging to mimic will usually result in just losing your brand DNA to the look-alike/talk-alike brand- hopping community.

When considering the development of your new identity and messaging materials, it is critical to look for seasoned creatives that will develop and/or champion that IDEA that sets you apart from the rest, and not let you get by on just a ‘fresh look’ and cheap copy. You need to find and fight for your unique "message," because ultimately...that's what your organization will be defined by.

The team at Robison would be honored to discuss your identity and messaging needs with you. As you look through this site you will see a diverse blend of creative design and technology application. We can walk you through the complex web of media integration, online messaging and marketing, television and promotional video application, print and publication management and complete local and national advertising efforts. And take a look through the vast work section of this site, and perhaps it can ignite or inspire some new direction you may be looking for.

Now go light that candle!

Identity Development

In today's media-saturated marketplace, a unique identity is vital to recognition, messaging and response. Blending into the crowd, following the trends and finding "cool" stuff to look like will usually result in just adding your voice to the visual noise level.

So, all this to say, when considering the development of your new identity and messaging materials, look for that IDEA that sets you apart from the noise. Look for your unique "message," because ultimately...that's what you want them to remember.

We'd be honored to discuss your identity and messaging efforts with you. As you look through this site you will see a diverse blend of creative design and technology application. We can walk you through the complex web of media integration, online messaging and marketing, television and promotional video application, print and publication management and complete local and national advertising efforts. Take a look through the work section of this website, and see if there's anything awe-inspiring in there. We hope so!

Capital Campaigns

Whether your organization is building for new growth, retiring old debt or renovating existing facilities, communication is indeed the critical component in any vision-casting effort. With the right blend of messaging and presentation, the core values of your organization will come across clearly and concisely, inspiring your target audience and presenting a clear plan for the future.

Over the past 17 years, the RCS team has been directly involved in the communication efforts for dozens of major capital campaign efforts around the country. We've seen what works, what doesn't, what should have and what will. RCS has partnered with consultants and consultancies across America, further arming our unique perspective in this critical arena. Integrating online media, video production, print and event design, we have the tools to make a campaign fly.

Check out the work and look through the "Capital Campaign" section.

Web Solutions

The options and offerings on the Internet are endless. Literally hundreds of companies offering solutions, some of them fantastic - others...not really.

Our approach to effective web solutions is comprehensive. We believe your web presence must be a blending of your identity motif and intelligent user interface. Your identity and message MUST come to the surface and quickly engage your visitor. Your interface, or "Site Navigation," should be designed to quickly drill down to the core importance of your thought. After all, any navigation directs us down a path - in this case, it's the path into your message. Truly, navigation has become an art form. Done well, it's a pleasing experience. Done wrong...everyone gets lost.

We could literally talk for hours about web "solutions." The reality is, no solutions come in a box...just like your identity doesn't. What you need is a trusted partner that can craft a custom solution and implement it for you. Organizations across the country have found us to be just that. Surf through our portfolio and tell us what you think.

Retainer

In today's economy, every point of savings is vital, and with the right strategic partners, you can save some money AND get the creative you need. Retainer agreements are often misunderstood, appear to be vague and overall way too complex. The truth is, they CAN be...we're here to change that process.

We have retainer agreements with some great clients, and they have come to love the "flat-fee-it-all-gets-done-on-time" way of living. Really, the accountants seem to like it the most simply due to the overall savings realized by a line-item expense as opposed to the hiring of a comparable full-time staff of people. And when the accountants like it, you see them smile...and when the accountants are smiling...well, everyone is smiling. (And who wants to manage a full-time staff of creative people? :)

It's pretty easy actually. We get a list of your projects and review it with you. We do a "needs analysis" on our end and determine what it will take for us to do it in manpower and overhead commitments, calculate our estimated costs, determine the profitability margin, define the deliverables and the delivery dates, align the project team with your team and off we go to the races. Sounds easy, eh? We think so. No Workman's Comp, no health insurance, no holiday pay, no sick days....no 941's...hello!?

There it is, the "retainer' de-mystified. So as you can see, a retainer can be the best thing that ever happened to you. Give us a call, we'll set an appointment.